SmithaPersonalisation to drive brand loyalty and growthPersonalise experiences with customer analytics3 min read·Jul 16, 2022----
SmithaLeverage data to drive better Customer Experience outcomesLeverage data to drive better customer experience outcomes …3 min read·Jul 10, 2022----
SmithaA Machine Learning primerMachine Learning has already changed our daily lives in the form of products and services we use on a regular basis. This all too pervasive…3 min read·Jun 8, 2022----
SmithaInfusing Data Science with DesignBuilding human-centric, explainable AI solutions require capabilities that go beyond reliable data and domain expertise. Divergence…4 min read·Aug 11, 2021----
SmithaLast Mile Delivery ChallengesA long lockdown due to Covid and an increased reliance on click and pay meant online shopping expanded to cover many more areas of our…3 min read·Jul 22, 2021----
SmithaGetting started on ‘Empathy’I watched the beautifully animated RSA short video on Empathy by Brené Brown a while ago and it made an impact on me. Dr. Brown’s video…3 min read·Jun 15, 2021----
SmithaConnecting the dots … from single moments of truth to connected experiences..An excellent customer experience must last the entire journey. In the current ‘always connected’ world, this statement rings true more…4 min read·Feb 17, 2021----