SmithaPersonalisation to drive brand loyalty and growthPersonalise experiences with customer analyticsJul 16, 2022Jul 16, 2022
SmithaLeverage data to drive better Customer Experience outcomesLeverage data to drive better customer experience outcomes …Jul 10, 2022Jul 10, 2022
SmithaA Machine Learning primerMachine Learning has already changed our daily lives in the form of products and services we use on a regular basis. This all too pervasive…Jun 8, 2022Jun 8, 2022
SmithaInfusing Data Science with DesignBuilding human-centric, explainable AI solutions require capabilities that go beyond reliable data and domain expertise. Divergence…Aug 11, 2021Aug 11, 2021
SmithaLast Mile Delivery ChallengesA long lockdown due to Covid and an increased reliance on click and pay meant online shopping expanded to cover many more areas of our…Jul 22, 2021Jul 22, 2021
SmithaGetting started on ‘Empathy’I watched the beautifully animated RSA short video on Empathy by Brené Brown a while ago and it made an impact on me. Dr. Brown’s video…Jun 15, 2021Jun 15, 2021
SmithaConnecting the dots … from single moments of truth to connected experiences..An excellent customer experience must last the entire journey. In the current ‘always connected’ world, this statement rings true more…Feb 17, 2021Feb 17, 2021
